Cheers to Eryn Lynum and the launch of her new brand and website! For her logos, I used wildflowers for the icon to give it a playful feel and tie it back to nature. Then, I used a timeless, classic serif for the main typeface paired with a handwritten font for an organic touch. Lastly, we went with a bold, fun color palette that uses an array of colors found in nature. I am so in love with how this brand turned out: organic, detailed, and playful, yet simple, soft, and poetic.
