Project : Tel Aviv Museum of Art Location : Tel Aviv, Israel Architect : Preston Scott Cohen , Inc. Photos by : Amit Geron courtesy of Tel Aviv Museum of Art Photos] Drawings by : courtesy of Preston Scott Cohen, Inc.
Thinking, Fast and Slow by Daniel Kahneman. Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. Knowing how people make decisions is a key skill set for the designer in practice.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon.