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Salem Cigarettes, 1969

In the and Salem advertised its cigarettes as "Springtime Fresh." Not only did this comparison to springtime provide Salem with .

If I were living during this time and I saw these commercials, I would definitely think smoking is cool.

President of Zeus Corp., Robert L. Stern, smoking a cigarette from his self-designed -lovers holder- cigarette holder . Photo by Yale Joel

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Portrait of a Lanjiya Soura tribal woman with traditional piercings and tattoos, smoking a large hand rolled cigarette. The Soura are a tribe from Southern Odisha, northern coastal Andhra Pradesh in India. Photo by: © Coole Photography