Studio Dumbar: Delft City Marketing Visual Identity. / A forward-thinking city with a proud heritage. The logo unites traditional typographic elements with new, custom-designed characters, while the dynamic slashes historically signify an abbreviation. This is supported by a palette of pictograms based on silhouettes of landmarks and products from the city’s past and present. The identity succeeds in celebrating a proud heritage whilst identifying Delft as a modern, forward-thinking city.