Rather than try to keep up with the latest trends, Kaye notes that inspiration behind this new collection of woven area rugs was more about the aesthetic and design philosophy of all of Parachute's many home décor products. "We design each item to complement our entire assortment of home essentials," the CEO says. "We take a modern approach to design, offering timeless, unfussy pieces in a neutral color palette that are intended to be layered, mixed, and matched," she adds