design

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25 Outstanding Logo Designs | From up North >>> The negative space is used so well in this design. Very effective and creative.

Logo Inspiration

There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.

Gestalt: Closure. Onze hersenen willen de lege ruimte tussen vormen in een letter opvullen.

Closure- Even though the letters are not complete, our minds can recognize and finish each letter.

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