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Indecent Exposure: Creating a Marketing Objective for a Radio Ad
Exposure, awareness, and foot-traffic can be a by-product of a radio campaign, but the objective should always answer the questions: Who does my business need to reach and what specifically do I want them to do when they hear my radio commercial?
5 Things Your Radio Ad Can Do Without. Tips For Maine Small Business
The typical :60 second radio commercial comprises, at best, 165 words. On average, each word of the commercial costs a Maine small business 60-cents. To make every word count, we have put together a list of five things not to include in your commercial because they take-up valuable words. Eliminating these things will allow you the time necessary to create the most engaging and compelling commercials possible: 1. Avoid Using Your Phone Number...
Radio: Tune-in To The Maine Mom Market
There are 5 steps necessary to achieve measurable results from a radio advertising campaign. The Small Business Guide To Effective Radio Advertising outlines these steps in a clear and concise way. The guide will help you: Choose the objective for your campaign Choose the right radio stations Choose the right time of day to advertise Plan the length of your campaign Create an effective radio commercial