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What does your brand stand for?

Business Branding Through Characterization Guide [Infographic]. What does your brand stand for? Knowing how to characterize your brand is another way of defining what your brand stands for. Most brands fall into one or a blend of these 12 character types.

How to think when you'd like make a new products #themarketingis #branding

How to think when you'd like make a new products #themarketingis #branding

Resultado de imagem para Brand Identity Prism

Resultado de imagem para Brand Identity Prism

Resultado de imagem para Brand Identity Prism

Aaker defines brand identity as: ".a unique set of brand associations that the brand strategist aspires to create or maintain.

prisma de kapferer español - Buscar con Google

Aaker defines brand identity as: ".a unique set of brand associations that the brand strategist aspires to create or maintain.

ValueLink - Brand Equity Pyramid - Value Chain Group, ValueLinks, Input/ Output  #branding

Customer-Based Brand Equity Pyramid model for building a powerful brand through the stages of awareness, association, perception and loyalty.