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Last updated 4 days ago
Influencer Marketing Spend Forecast to Grow by A Third This Year - Marketing Charts
Brands are upping their investment in influencer marketing again this year, with spending expected to grow by 33.6% year-over-year (y-o-y). This is per the latest influencer marketing forecast from eMarketer. US influencer marketing spending – defined by eMarketer as “payments made to influencers or their representatives to promote products and services primarily on social media… Read More »