Brazilian ad agency PPM, together with Estudio Gelmi, came up with this mouthwatering campaign for Habib's handmade ice cream called "Esculturas de Sorvetes"(Ice cream Sculpture). Three posters show ice
“If you do not believe in magic, your life will not be magical. Magic, like the power of Stonehenge, is part of the unknowable–that which you cannot describe, but which exists and makes your life extraordinary. It is part of the goodness of your spirit.