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Marketing Communications
Marketing, Public Relations, Advertising and strategic Communications-related content.
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491 Pins
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David Erickson
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Marketing
Super Bowl 54
Coin Toss
Icu Nursing
Video Advertising
Marketing Communications
Clydesdale
Superbowl Party
Budweiser
Social Issues
Super Bowl LV--otherwise know as the Pandemic Bowl--will be like no other with empty seats, absent advertisers, and a poet laureate. The post Super Bowl LV Advertising appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Online Marketing Services
Marketing Budget
Growth Marketing
Affiliate Marketing Programs
Infographic Marketing
Infographics
Marketing Articles
Email Marketing
This infographic from KISS Metrics illustrates how to calculate your customer lifetime value. The post Customer Lifetime Value appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Brand Marketing
Types Of Disability
The Company You Keep
Advertising Industry
Racial Equality
Target Audience
Centers For Disease Control
Public Relations
Creating advertising that reflects the diversity of the audiences it targets that is also authentic takes a deeper understanding of race, ethnicity and culture. The post Diversity In Advertising appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Healthy Snacks For Kids
Healthy Foods To Eat
Healthy Recipes
Healthy Sweets
Shopping List Grocery
Shopping Hacks
Grocery Savings
Grocery Store
Worksheets
Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers. The post Grocery Shopping appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Social Networks
Social Media
Code Of Conduct
Social Channel
Bezos
Rebuild
Club House
Several entreprenuers are trying to rebuild social media from the ground up, with new features and codes of conduct that they hope will create a more civil environment and one less susceptible to manipulation by malign influences. The post Civil Social Networks: Telepath & Clubhouse appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Out Of Home Advertising
Desktop Environment
Articles Of Faith
Email Subject Lines
Video Ads
Dyspatch's The Future of Email Marketing August, 2020 survey reinforces an article of faith among email marketers about the top factors that encourage someone to open an email. The post Factors That Prompt People To Open Emails appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Marketing Stats
The Marketing
Marketing Trends
Podcast Advertising
How The Mighty Fall
Rebranding Logo
Top Podcasts
Recent surveys have revealed the battle for top podcast channel appears to be between Apple and Spotify. The post Top Podcast Channels, 2019 vs 2020 appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Email Marketing Program
Marketing Firm
Marketing Channel
Marketing Automation
Email Engagement
Email List Growth
Cold Email
Email Providers
Relevance trumps newness when persuading US consumers to purchase something from a marketing email. The post Email Content That Prompts Purchases appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Marketing Tactics
Marketing Program
Marketing Tools
Online Marketing
Social Media Marketing
Digital Marketing
Event Attendance
Search Ads
Sixteen sets of brand awareness statistics from 2012 to present. The post Brand Awareness Statistics, 2012-Present appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Basic Needs
Survey Data
Data Show
Debt Payoff
Retirement Planning
Percentage
Surveys
70 percent of Americans said $600 is too little to meet basic needs like rent and essentials. The post Top Uses Of Government Stimulus Checks appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Graphisches Design
Objet Design
Graphic Design Tips
Visual Design
Design Inspo
Tool Design
Portfolio Design Graphic Designers Ideas
Grid Design Layout
Graphic Design Instructions
This infographic by SeeMei Chow from Picktochart illustrate six layout examples for highlighting different types of data in infographics. The post Infographic Layouts appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Instagram Story
Instagram Profile
Instagram Posts
Social Platform
Social Media Platforms
Small Business Instagram
Social Commerce
Digital News
Popular Apps
Carousel posts are offering brands flexibility in their marketing on the popular social media platform and producing great results, with an average engagement rate higher than both images and videos. The post Instagram Post Engagement Rates appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Event Marketing
Mobile Marketing
Social Marketing
Digital Advertising
Event Budget
Marketing Leader
Since the beginning of the COVID-19 pandemic, B2B marketers have seen a shift towards digital when it comes to content consumption – and their own sales model. The post B2B Digital Marketing Budgets To Increase In 2021 appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Pew Research Center
Minority Report
Facial Recognition
Bar Chart
Tech Companies
Strategies
56% of US adults have at least some trust in law enforcement to use facial recognition responsibly. But how do they feel about technology companies and advertisers using this kind of technology? The results aren’t promising. The post Trust In Facial Recognition AdTech appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Streaming Media
Video Streaming
Feeling Ignored
Predicates
Hard Pressed
Connected Devices
Latinx currently make up one-fifth (19%) of the total US population, yet this demographic often feels ignored by advertisers. But, how do advertisers reach this population of Americans? The post Latinx Technographics appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Left Wing
Right Wing
Television Ad
Swing State
Public Service Announcement
Unsung Hero
School Events
Social Media Engagement
NewsGuard has compiled Top 10 lists highlighting some of the most influential U.S.-based peddlers of online misinformation identified by NewsGuard’s analysts this year. The post Top Disinformationists & Most Trusted News Sites of 2020 appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Fitness Marketing
Research Companies
Feeling Stressed
Mental Health Issues
Juggling
Work Life Balance
Business Insider
Fitness Nutrition
Nearly four in 10 respondents reported feeling more stressed, while nearly as many cited a lack of work-life balance as affecting their mental status. The post Coronavirus’ Effect On Mental Health appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Digital Marketing Strategy
Commercial Real Estate
Business Leader
Terms Of Service
Remote Work
Creative agencies have been consolidating their real estate footprint for awhile now. The pandemic and the subsequent mass work-from-home experiment simply gives them greater reason to reimagine what workspace (and real estate budgets) look like. The post Commercial Real Estate Adjustment For Marketing Agencies appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Employee Safety
Knowledge Worker
Workforce Management
Us Companies
National Association
Human Resources
Working Life
69% of US employees said they had to make major changes to their usual ways of working to adapt to the pandemic. The post 30% Of Workforces Are Now Fully Remote appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Disney Account
Media Planning
Live Video Streaming
Video Services
Top Videos
News Channels
The ad-free services Netflix, Prime Video, and Disney+ accounted for nearly half of all time spent with streaming in Q2 2020, according to Nielsen. The post Video Streaming Market Share by Service appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Popcap Games
Mobile Video
Digital Video
Digital Activities
Gaming Console
Music Tv
Forecast
Live Streaming
Twitch
eMarketer estimates that the number of US digital gamers will grow by 5.0% this year to 174.7 million. The post US Online Gamers To Reach 183 Million By 2024 appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Open Rate
No Response
Email
Chart
Trends
Post
Email response rates increased quite significantly during the first weeks of the pandemic. The post COVID-19 Email Response Rates appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Screen Time Chart
Parent Survey
Subscription Business
Consumer Survey
Young Parents
Digital Detox
Demographics
Some 65% of young parents feel that they spend too much time on their smartphone, with this group also being most likely to believe they spend too much time on social media. The post Demographics Of Screen Time appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Marketing Digital
Inbound Marketing
Content Marketing
Internet Marketing
Affiliate Marketing
Local Marketing
Three infographics about Pinterest back when it was the new hotness on the social media block. The post Vintage Pinterest appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
Business Marketing
Household Income
Priorities List
Data Breach
Have You Ever
Fails
Americans often are not shy about letting their wallets speak when a brand does something that displeases them, whether it be the business acting irresponsibly, allowing a data breach or failing to represent their community or ethnicity. The post US Boycotters By Household Income appeared first on e-Strategy Trends.
David Erickson
Marketing Communications
