"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.
I really like this logotype because it is a clever representation of a new day. I like how the text NewDay appears to be the numbers in a calendar that changed each day. The letter Y appears to be turning to the next letter. logo Check out the website for