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Athol Shmith Melbourne 1950's

Athol Shmith Melbourne 1950's

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Galliano f/w 2007

Galliano f/w 2007

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Ivy Nicholson photographed by Norman Parkinson for Vogue, 1957.

Ivy Nicholson photographed by Norman Parkinson for Vogue, 1957.

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Christian Dior, Spring 1966 , Vogue UK.  Photographer: David Montgomery, Model: Ingrid Boulting

Christian Dior, Spring 1966 , Vogue UK. Photographer: David Montgomery, Model: Ingrid Boulting

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Anne Gunning, Vogue, 1952

Anne Gunning, Vogue, 1952

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Photo by Sy Kattelson for Glamour, 1950s -- After World War II, there was a huge push to get women back into the home and the kitchen, to do the traditionally womanly duties of raising children and looking after the house. In magazines, television programs, books and other media, the housewife, or "homemaker," was lauded as the supreme goal; going against one's "femininity" (i.e., being interested in politics or non-wifely duties) was a neurotic fixation.

Photo by Sy Kattelson for Glamour, 1950s -- After World War II, there was a huge push to get women back into the home and the kitchen, to do the traditionally womanly duties of raising children and looking after the house. In magazines, television programs, books and other media, the housewife, or "homemaker," was lauded as the supreme goal; going against one's "femininity" (i.e., being interested in politics or non-wifely duties) was a neurotic fixation.

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THE "BETTINA BLOUSE" by HUBERT DE GIVENCHY. Givency believed elegance is something you are born with and not something you could achieve. Keeping it simple was the key; he thought the young Parisians who dressed the simplest looked the best.

THE "BETTINA BLOUSE" by HUBERT DE GIVENCHY. Givency believed elegance is something you are born with and not something you could achieve. Keeping it simple was the key; he thought the young Parisians who dressed the simplest looked the best.

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photo by William Klein

photo by William Klein

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Dramatic fairytale gown and cape.

Dramatic fairytale gown and cape.

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1951, Sophie Malgat wearing an evening gown by Jacques Fath

1951, Sophie Malgat wearing an evening gown by Jacques Fath

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