How Corporate Logos Evolve infographic. This shows how recognizable logos have evolved over time. Logos like Shell and BMW have remained pretty much the same. Brands like Xerox, Pepsi, and IBM have modernized their corporate logos.
We like how this simple logo is set on a card with more imagery to round out the brand identity. Could include Seattle (Mount Rainier or downtown skyline) or both Seattle and Jerusalem images? NS: imagery and swatch consonance