No better example of contrast than this design. The top typeface is an extremely thick serif with very little counters. The bottom type is an extremely thin sans serif with wide open counters. Very interesting visual when paired together this way.
I’m excited to share these new type treatments I made for Holt & Bugbee Flooring co. To display their available wood options I made unique name plates for each one so that each wood has it’s own identity and character. Art Direction by.