FO - Hedon Craft Beer Identity and Design
Hedon is a new-wave craft beer company. The renaissance of micro breweries in Hungary is reaching a new level, bringing more and more customers into the world of quality beers. The brand has an expanding range all with the same humorous features and great beer. Their name derives from “hedonism” so we chose the figure of a typical hedonist for the logo. That’s how this beer-bathing guy was born, who enjoys his life and lives for the moment.