A$AP Rocky (born Rakim Mayers), rapper and music video director. Born and raised in the New York City neighborhood Harlem, he is a member of the hip hop collective A$AP Mob, from which he adopted his moniker. He released his debut mixtape Live. Love. ASAP in 2011 to critical acclaim. His debut album Long. Live. ASAP was released on January 15, 2013, and was also well received by critics.