There had been a lot of deli stores in Budapest during the Austro-Hungarian Empire, contributing to the characteristic street view of the bustling city. We aimed to conjure a similar contemporary feel to the newly opened little delicatessen. There is only one letter difference between the name ‘Hecserli’ and the word ‘hecsedli’ which, in a Hungarian dialect, means rosehip. Therefore, we have chosen the rosehip as the main motif, which appears both in the logo and the corporate identity.
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