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As we entered into conversations about Chapter II with BMW, we pushed ourselves to find a way to distinguish this project from the last. Inspired by BMW’s innovation in electrification, I wanted to tell a green story. To anchor this story, I proposed creating our very own custom green paint color to BMW. Not a paint cu

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I thought of these “old” books as overly serious tomes filled with complicated language that would 100% bore me. I kept avoiding them in favor of more contemporary books. That was until a couple of…