This new book by a leading practitioner based in the US shows the relationship between corporate brand and reputation and the value of company equity. The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
AltoCrew – The Big Marketing Technology Lab The Big Marketing Technology (BMT) Lab is part of the Institute for Customer Insight at the University of St. Gallen. They identify and investigate technological developments to inspire organizations to interact with consumers in new ways. The lab is very closely attached to the university and academically focused. […]
A brand style guide gives clear directions on how to communicate a brand effectively. You want your guidelines to be clear, but also to look great. We've rounded up 30 of the best brand guideline examples to give you ideas and inspire your brand bible.
** Corporate Identity: ** A clean and attractive Corporate stationary for any personal or commercial uses. This Identity set will help you in your business to save time for all in one package, All of items are fully editable; you can change the color to match your brand, if you want. **File Features: ** - US Letter (USA, Canada) size - A4 (ISO International) size - Excel Auto Calculation - CMYK color mode - 2 color variations - 300 DPI – Print-ready (3 mm bleed) - File formats in PSD, AI…
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.