Customer persona

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Being familiar with your customers’ goals, beliefs, and the places they frequent can help improve your bottom-line. Using Buyer Personas and Customer Personas is a great way to target new customers and upsell to existing ones. Here’s how Buyer Personas can help your small business…

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Do you know who your business's buyer personas are? And if so, how much do you know about them? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Buyer personas provide tremendous structure and insight for your company. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, you will be able…

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