Ibm

Discover Pinterest’s best ideas and inspiration for Ibm. Get inspired and try out new things.
Paul Rand was meticulous when providing guidelines for his various corporate identities. But he was also able to project discipline without being hard-fisted — and humor without being irreverent. He created a few publications for IBM concerning the “use and abuse” of the logo and its many working parts. Ibm Design, Identity Design, Graphic Design Art, Logo Design, Brand Identity, Identity Package, Corporate Identity, Corporate Office, Personal Branding Inspiration

Paul Rand was meticulous when providing guidelines for his various corporate identities. But he was also able to project discipline without being hard-fisted — and humor without being irreverent. He created a few publications for IBM concerning the “use and abuse” of the logo and its many working parts. The “IBM Design Guide, House Style” from May 1972 begins with the question, “What is the IBM look?” By way of an answer Rand delivered an virtual lesson in the art and craft o

AvatarJ
Jiwon Lee