Principles of design balance

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two cats sitting on top of an orange and black ball with the moon in the background

It has balanced subject areas throughout the composition. It is accomplished by shifting the frame and juxtaposing subjects within it in such a way that objects, tones, and colors have equal visual weight. Balance is a photography compositional technique that juxtaposes images within a frame so that the objects have equal visual weight.

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a poster with the words balance in red, blue and orange on it's side

The Principles of Design and Development, minimal poster series that we designed for our partners at Tekzenit to be a part of the brand new office’s interior design. Simplistic approach reduces the form to the minimum necessary bringing the posters closer to Geometric Abstraction paintings; being the large-scale colour accent in the clean and bright office interior.

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