Beyond Design Thinking: How to Ensure Design Is Always On in Your Organization
Customer Journey Mapping is not only great fun to do, it is an essential activity when creating great customer experiences. But it's easy to get lost when working with Customer Journeys. Not just when mapping the journey, but also when implementing the customer centric changes in the organization. Here we have listed 6 of the most common mistakes people do when mapping the Customer Journey, and what to do instead.
This post comes from Creative Difference, a tool created by IDEO to help organizations understand and develop their creative edge. Informed by a short assessmen
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In the centre of London a 69 sqm unmodernised apartment at the raised ground floor of an monumental residential building has been turned into a practical and beautiful home for a young family, with the highest living standards and plenty of i
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Influenced by popular media, millennials are drawn to younger organizations by what they imagine to be "great culture" with free sushi and beanbags. Interestingly, the perception of what startup culture should be is often very different from reality.