We’ll go over the processes that a modern ecommerce store should automate in order to ensure scalability and cost-effective operation – and we’ll also present the pieces of software which this can be accomplished with.
This article will walk you through a series of typical mistakes. It can go wrong at any point; it only one component breaks – a false graphic element, a not well elaborated payment process or a bad label on a button – the whole process fails.
Being an online shop operator, one of your primary tasks is retaining your customers. Instead of continuously looking for new ones, you have to pay attention to keeping the old ones satisfied and also to reactivating them.
Have you ever received a direct mail in which someone tried to sell you a fitness vacation, an after shave lotion and plush toys at the same time? If yes, you are already aware of why you should segment your customers.