It has a great tranquil, soft beauty. I love the simple black & white color scheme. I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background, it's creating great negative space.
I really enjoy the effects of the background. The Calligraphy is outstanding as well, and the nice curves and visual ornaments fit very well with the colored background shapes. Very neatly done, and good lettering style.