What the hell is the difference between ad tech and marketing tech? | CIO

What the hell is the difference between ad tech and marketing tech?

VCs and public market investors cringe when they hear the words ad tech. It’s no wonder why. The segment has been soured by an over-saturation of ad..

Ad Tech Is Dead, Long Live Marketing Tech

Jon Miller is hoping lightning can strike twice in the marketing space. After the success of his previous marketing automation company, Marketo, Miller is returning to the world of targeted marketing.

How to simplify the way businesses find, reach, and engage with customers. [sponsor content]

Why the ad tech industry needs to transform

How to simplify the way businesses find, reach, and engage with customers.

Ad Tech Industry: All You Need to Know

Ad Tech - All you Need to Know

Ad tech is having a premature midlife crisis - Digiday

Ad tech is having a premature midlife crisis - Digiday

Ad Tech Growth Hits Speed Bump  - WSJ

Ad Tech Growth Hits Speed Bump

According to an analysis of LinkedIn data by Pivotal Research analyst Brian Wieser, there was a noticeable slowdown in hiring at major ad tech firms in the fourth quarter as firms look to conserve capital.

5 Innovative Ad Tech Companies You Should Know About

5 Innovative Ad Tech Companies You Should Know About

A list of twelve influential female mathematicians in honor of Pi Day

Why Ad Tech Is the Worst Thing That Ever Happened to Advertising

Ad tech has hurt the advertising industry because it has had a dramatically negative impact on the perceptions of consumers, writes Adam Kleinberg.

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