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As a project for semester of year at KREA Contemporary Art School, we had to (re)think the image of a mass event, during which task we had to create the POS, merchandising and the advertising, not only the image itself. Each student had the chance&

Hungary's Katinka Hosszu prepares before competing in a women's 200m medley heat during the swimming competition at the 2017 FINA World Championships in Budapest, on July 23, 2017.  / AFP PHOTO / FERENC ISZA

Budapest 2017 FINA World Championship - Day 10

Hungary's Katinka Hosszu prepares before competing in a women's medley heat during the swimming competition at the 2017 FINA World Championships in Budapest, on July / AFP PHOTO / FERENC ISZA

Katinka Hosszu of Hungary celebrates winning gold in the Women's 200m Individual Medley Final with her husband Shane Tusup on day eleven of the Budapest 2017 FINA World Championships on July 24, 2017 in Budapest, Hungary.

Budapest 2017 FINA World Championship - Day 11

Katinka Hosszu of Hungary celebrates winning gold in the Women's Individual Medley Final with her husband Shane Tusup on day eleven of the Budapest 2017 FINA World Championships on July 2017 in Budapest, Hungary.

Hungary's Katinka Hosszu reacts after competing in a women's 200m butterfly heat during the swimming competition at the 2017 FINA World Championships in Budapest, on July 26, 2017.  / AFP PHOTO / FERENC ISZA

Budapest 2017 FINA World Championship - Day 13

Hungary's Katinka Hosszu reacts after competing in a women's butterfly heat during the swimming competition at the 2017 FINA World Championships in Budapest, on July / AFP PHOTO / FERENC ISZA

Bryndis Hansen of Iceland during the Women's 100m Butterfly Heats on day ten of the Budapest 2017 FINA World Championships on July 23, 2017 in Budapest, Hungary

Budapest 2017 FINA World Championship - Day 10

Bryndis Hansen of Iceland during the Women's Butterfly Heats on day ten of the Budapest 2017 FINA World Championships on July 2017 in Budapest, Hungary

Katie Ledecky of the United States celebrates after winning the gold medal during the Women's 1500m Freestyle final on day twelve of the Budapest 2017 FINA World Championships on July 25, 2017 in Budapest, Hungary.

Budapest 2017 FINA World Championship - Day 12

Katie Ledecky of the United States celebrates after winning the gold medal during the Women's Freestyle final on day twelve of the Budapest 2017 FINA World Championships on July 2017 in Budapest, Hungary.

Vizes vb 2017 - Óriás-toronyugrás

Vizes vb 2017 - Óriás-toronyugrás

Katinka Hosszu of Hungary competes during the Women's 200m Butterfly Heats on day thirteen of the Budapest 2017 FINA World Championships on July 26, 2017 in Budapest, Hungary.

Budapest 2017 FINA World Championship - Day 13

Katinka Hosszu of Hungary competes during the Women's Butterfly Heats on day thirteen of the Budapest 2017 FINA World Championships on July 2017 in Budapest, Hungary.

Athletes compete at the start line during the men's 5km open water swimming event at the 2017 FINA World Championships in Balatonfured on July 15, 2017.   / AFP PHOTO / ATTILA KISBENEDEK

Budapest 2017 FINA World Championship - Day 2

Athletes compete at the start line during the men's 5km open water swimming event at the 2017 FINA World Championships in Balatonfured on July 15, 2017. / AFP PHOTO / ATTILA KISBENEDEK

Zsuzsanna Jakabos of Hungary looks on following the Women's 200m Individual Medley Semi-Finals on day ten of the Budapest 2017 FINA World Championships on July 23, 2017 in Budapest, Hungary

Budapest 2017 FINA World Championship - Day 10

Zsuzsanna Jakabos of Hungary looks on following the Women's 200m Individual Medley Semi-Finals on day ten of the Budapest 2017 FINA World Championships on July 23, 2017 in Budapest, Hungary

Vizes vb 2017 - Óriás-toronyugrás

Vizes vb 2017 - Óriás-toronyugrás

Spain's Jessica Vall reacts after competing in the women's 100m breaststroke semi-final during the swimming competition at the 2017 FINA World Championships in Budapest, on July 24, 2017.  / AFP PHOTO / CHRISTOPHE SIMON

Budapest 2017 FINA World Championship - Day 11

Spain's Jessica Vall reacts after competing in the women's breaststroke semi-final during the swimming competition at the 2017 FINA World Championships in Budapest, on July / AFP PHOTO / CHRISTOPHE SIMON

Athletes prepare at the start line prior to the women's 10 km open water swimming event at the 2017 FINA World Championships in Balatonfured on July 16, 2017.    / AFP PHOTO / ATTILA KISBENEDEK

Budapest 2017 FINA World Championship - Day 3

Athletes prepare at the start line prior to the women's 10 km open water swimming event at the 2017 FINA World Championships in Balatonfured on July 16, 2017. / AFP PHOTO / ATTILA KISBENEDEK

Emma Mckeon of Australia celebrates winning silver during the Women's 100m Butterfly Final on day eleven of the Budapest 2017 FINA World Championships on July 24, 2017 in Budapest, Hungary.

Budapest 2017 FINA World Championship - Day 11

Emma Mckeon of Australia celebrates winning silver during the Women's Butterfly Final on day eleven of the Budapest 2017 FINA World Championships on July 2017 in Budapest, Hungary.

Russia's Grigory Tarasevich competes in a heat of the men's 100M Backstroke during the swimming competition at the 2017 FINA World Championships in Budapest, on July 24, 2017.  / AFP PHOTO / ATTILA KISBENEDEK

Budapest 2017 FINA World Championship - Day 11

Russia's Grigory Tarasevich competes in a heat of the men's 100M Backstroke during the swimming competition at the 2017 FINA World Championships in Budapest, on July 24, 2017. / AFP PHOTO / ATTILA KISBENEDEK

Lithuania's Ruta Meilutyte competes in a women's 100m breaststroke semi-final during the swimming competition at the 2017 FINA World Championships in Budapest, on July 24, 2017.  / AFP PHOTO / FERENC ISZA

Budapest 2017 FINA World Championship - Day 11

Lithuania's Ruta Meilutyte competes in a women's breaststroke semi-final during the swimming competition at the 2017 FINA World Championships in Budapest, on July / AFP PHOTO / FERENC ISZA

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