six different colored bottles of perfumes with the same price label on them, all labeled in

Poison by Christian Dior c1985

Poison was launched in Paris in 1985, trademark records show that the name was trademarked in 1983. The Beginning: Poison was the first fragrance that did not use the Dior name in it's title like Diorella, Diorama, Dioressence, Diorissimo, Dior-Dior, Miss Dior. Dior Dior was a failure which led to a massive corporate shake up a decade before. This fragrance sought to invigorate the company's stable of fragrance products, which appeared to be losing their flavor and edge with the consumers…