Check out Ferroconcrete‘s clean, minimal and whimsical branding for früute, who makes all sorts of colorful and interestingly constructed tarts. The brand provides a perfect backdrop to showcase these mini works of art.
A very rough and artsy design that gives a very strong fresh hand drawn feeling. The negative space is used well by images of food and cooking items leaving a nice showcase that entices and draws int he viewer.
Hieu Nguyen is a Designer and Creative Director from Australia now based in New York. He has designed over 300 cookbooks and 5 leading food and lifestyle magazines. This portfolio is a showcase of some of his most recent work.