The Golden Ratio is key to aesthetic design. Although many designers today don't rely much on this concept, but it brings finesse and precise balance to logo designs. The golden ratio shows that there is maths involved in designing a persice logo
How Corporate Logos Evolve infographic. This shows how recognizable logos have evolved over time. Logos like Shell and BMW have remained pretty much the same. Brands like Xerox, Pepsi, and IBM have modernized their corporate logos.
Here are some simple icon designs. I like how easy clean they are and each one has a specific opening to it that allows the icon to be a part of the background. I also like how they are all see through and tie in well the background also.
The Golden Ratio: a designer's guide. The Golden Ratio is a beautifully simple piece of mathematical theory that can help make your designs feel well proportioned and pleasing on the eye. We explain how to use it. #artideas