What it is: The new BLONDME toner color formula contains support POLYMERS. Can be mixed with the BLONDME Brightening. What it does: A pure, lifting cream without dye elements Offers 4 - 5 levels of controlled lift on natural hair Delivers lifting action to all Color Additives Can be added to any Color Additives to develop multi-blonde lifting shades. What else you need to know: Low ammonia content for a more gentle hair color. Potential for infinite creativity.