Get healthier #haircolor with gorgeous results. We removed damaging chemicals like ammonia and PPD, so there's no harsh chemical odor or burn when applied. We also added nourishing, naturally derived keratin, argan oil, and ginseng root extract, so your hair is softer, shinier and healthier after the coloring process. Choose from 32 shades to find your perfect color! Ombre, Dyed Hair, New Hair, Blonde Highlights, Balayage, Hair Beauty, Hair Today, Hair Hacks, Hair Shades