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Makeup Tutorials
All the makeup tutorials you'll ever need! Get tips, tricks and beauty routines for everyday natural makeup looks and full face glam. Find makeup inspiration…
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PureWow
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Blink Beauty
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Makeup
Makeup Tutorial
Natural Makeup
Makeup Inspiration
Beauty
Natural Everyday Makeup
Natural Makeup Looks
Natural Looks
Foundation For Combination Skin
Glass Skin
Dewy Skin
Best Foundation
How To Treat Acne
All Things Beauty
PureWow shares seven rules for wearing foundation, so you get a fresh, non-cakey finish every time.
Blush Beauty
Blush Makeup
Beauty Makeup
Differin Gel
Liquid Highlighter
Cream Blush
PureWow shares a simple trick to wearing cream blush so it isn’t splotchy.
Collagen Rich Foods
Korean Sunscreen
Facial Massage
Jello
Beauty Trends
Fans of glass skin and glowing, dewy skin in general (that makes most of us, right?) will appreciate TikTok’s latest skincare craze: Jello Skin. Here’s what it is and how to achieve it yourself.
Dewy Makeup
Hydrating Lip Balm
Summer Rolls
Beauty Sponge
Skin Serum
I’ve found a fabulous combination that’s made getting the no-makeup-makeup, glazed donut look a piece of cake with these three products.
Soft Grunge Makeup
Minimal Makeup Look
Date Night Makeup
Dark Eyeshadow
Smokey Eye Tutorial
Makeup Trends
With the recent resurgence of soft glam looks, we didn't expect this other makeup trend to rise all over TikTok.
Blue Eyeshadow
Women Lifestyle
Blue is a surprisingly versatile shade, and it goes fabulously well with every eye color around.
Best Foundation For Combination Skin
Best Makeup Products
Beauty Products
Oily T Zone
Behold: The 15 best foundations for combination skin that will tackle dryness and oiliness all at the same time.
Thick Brows
Natural Brows
Beautiful Definitions
Derma Roller
Brow Shaping
Makeup Tips
After years of bold, thick brows reigning supreme, we’re seeing a recent shift toward thinner arches. Here at PureWow, we dissect this revival with celebrity brow expert, Dani Kimiko Vincent.
Drugstore Setting Spray
Makeup Setting Spray
Setting Spray Best
Matte Primer
Fixing Spray
Moisturizer For Oily Skin
Best Settings
From a drugstore classic to a new fan favorite, here are the 13 best setting sprays for oily skin.
Bubbles In Nail Polish
Edge Nails
Happy Paintings
Minimalist Nails
Beauty Routines
Makeup Inspiration
You Nailed It
Are you constantly getting air bubbles in your manicure? PureWow shares a few tips for getting the smoothest finish, every time.
Hair Makeup
Makeup Tutorials
Hair Color And Cut
Hair Growth Tips
Going Gray
Hair Care Routine
Gray hair is now widely accepted as chic. PureWow shares how to adjust your makeup so it flatters your natural hue.
Using Concealer
Color Correcting Concealer
Best Concealer
How To Apply Concealer
Under Eye Concealer
Concealer Brush
Eyeshadow Base
Eyeshadow Primer
PureWow shares the six best concealer hacks we learned from TikTok this year.
Tan Skin
Purple blush is TikTok's latest must have. Here's everything you need to know about its popularity and how to wear it yourself, according to a makeup artist.
Top Christmas Movies
Champagne Eyeshadow
Best Highlighter
New Years Eve Makeup
Berry Lips
Blue Eyeliner
From a classic red lip to a bedazzled eye, PureWow rounded up 24 New Year’s Eve makeup looks to ring in 2022.
Best Face Products
Babe Lash
Eyebrow Game
Best Bronzer
Beauty And The Best
Finding the right beauty products can be challenging if you’re a dark-skinned person. That’s why we tapped some pros to compile this list of the best makeup for dark skin currently on the market.
Daytime Eye Makeup
Hooded Eye Makeup
Monolid Eyeliner
Eyeliner For Almond Eyes
Eye Liner Tricks
Here at PureWow, we put a TikTok eyeliner trick for monolid, hooded and almond eyes to the test.
How To Apply Makeup
Applying Makeup
Frozen Makeup
Beauty Blender Tips
The latest TikTok beauty hack involves popping your Beautyblender into the freezer so it blends your makeup better than before—so here at PureWow, we reached out to a makeup artist to get the scoop (and even tried the trend ourselves).
Wand Hairstyles
Short Hairstyles
Hair Tips
Mascara Wands
Meet the Slick Stick, our new favorite way to tame flyaway hairs. #hair #flyaways
Eyebrow Makeup Tips
Eye Makeup
Makeup Geek
Beauty Secrets
Beauty Hacks
Beauty Tips
Brow Palette
How To Fill In Eyebrows from an Expert
Sunscreen For Sensitive Skin
Sensitive Skin Care
Face Eczema
Face Routine
How To Get Rid Of Pimples
Loose Skin
Facial Care
If you have sensitive skin or a skin condition like eczema or psoriasis, here are some tips and product recommendations for when you want to wear makeup. #makeup #skincare
Eyeliner Looks
Eyeliner Makeup
How To Wear Makeup
Kudos To You
Lower Lashes
Winged Liner
Eye Shapes
According to TikTok, regular winged liner is out and the reverse cat eye is in. Here's why you should try the look for yourself. #eyeliner #makeup #beauty
Beauty Tutorials
Best Eyeshadow Primer
Eyeshadow Brushes
Have oily eyelids? Here's how to keep your eyeshadow from creasing and mascara from smudging. #makeup #beauty #eyes
Best Drugstore Lipstick
Brown Lipstick
90s Hairstyles
Nude Lip
Glossy Lips
Here are six fresh ways to wear lipstick in 2021 (and one look to leave in the past). #lipstick #beauty #makeup
French Makeup
Pink Smokey Eye
Pink Makeup
Pink Eyes
Skin Brightening
Looking to refresh your makeup this summer? Try adding a pop of pink to your face. Here are 7 ways to wear the trendy shade now. #beauty #pinkmakeup #makeup
Dramatic Eyeliner
Simple Eyeliner
Dramatic Makeup
Oil Free Eyeliner
Best Eyeliner
Winged Eyeliner
Emily Ratajkowski Makeup
Emily Ratajkowski Style
Here are six ways to wear eyeliner in 2021 (and one look to leave in the past). #makeup #eyeliner #beauty
