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Frequent diners know Ristorante Lombardo not only for impeccable food, but for Mr. Lombardo’s legendary laugh, greeting patrons with a smile and a glass of red wine. The iconic restaurant was looking for a rebrand, having evolved from humble beginnings with more than 40 years in the business. Block Club was tasked with refining its identity to convey the restaurant’s iconic standards of warm, personable service and exquisite Italian cuisine.

Frequent diners know Ristorante Lombardo not only for impeccable food, but for…