Embellished Word Aesthetic: they replaced the I work a - marking. This shows both the word and the meaning. They made the - red to allow the viewer to connect it with the actual way math problems are written in books.
This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.
VISUAL VERBAL CONNECTION - very simple design of a clock taking the place of the "o" in the actual word "clock". We could use this in the yearbook for spreads talking about crunching time, schedules, and time v.