A campaign created by ad giant, Ogilvy & Mather, in Frankfurt, Germany. Hand-written placards were posted on more than 600 trees in Germany and helped OroVerde Rainforest Foundation raise cash donations. How clever is this? Love it.
Habitats are being destroyed and many species are disappearing and becoming extinct. We have to determine what is appropriate when forests are at stake, for instance reasons for agricultural expansion vs industrial should be approved.