People are always preaching that when it comes to branding: “consistency is key!” But why? What’s the big deal about brand consistency? Well, first and foremost, brand consistency is about trust. In order for people to trust you, they have to feel like they know you. In order for them to feel like they know you, it requires they’re aware of, recognize, and remember you. Let’s take look at how this all works in the mind of your dream clients. #BrandBravely #Client via @taughnee