There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
this is a great example of a sharp and modern layout. interestingly they also use the colour red in their design, and this really makes the image look sharp and passionate. So in order to convey the message of passion, the colour red is vital layout art