How Corporate Logos Evolve infographic. This shows how recognizable logos have evolved over time. Logos like Shell and BMW have remained pretty much the same. Brands like Xerox, Pepsi, and IBM have modernized their corporate logos.
I like that this is a heavy material. I like the print on the inside and the peak-a-boo texture on the sides. I like the way it opens up as well. What a beautiful geometric lid! The design shows off the patterned paper quite nicely.