Online Reputation Management
Personal, brand and crisis online reputation management.
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United Untied: A PR 101 Lesson in Crisis Communications -- By now, we've all seen the shocking viral videos. The rage-inducing photos. The fire-and-brimstone calls for a boycott, firings, and someone's head on a platter—preferably Oscar Munoz's, if George R.R. Martin has his way (you know it's bad when the guy that dreamed up with the world's most twisted wedding is outraged by your behavior).
L2 founder/chairman and professor at NYU Stern speaks to Bloomberg’s Alix Steel on “Bloomberg Daybreak: Americas” about United Airlines’ latest PR crisis. Not only was the airline’s forced removal of the passenger unacceptable, CEO Oscar Munoz delivered “the most tone-deaf type of response we’ve seen to this kind of issue.”
Business Wire and PR News recently fielded a survey to gauge how public relations professionals are using the data from their social media monitoring efforts and find out if they feel monitoring has made a difference so far in their businesses. The two most common uses of data from social listening among the 300 professional communicators who participated in the survey are "to listen to customers and prospects" (72%) and "to find influencers" (60%).
When hackers stole and leaked privately stored nude photos of female celebrities over the weekend, the Internet's reaction was swift and varied, from juvenile joking to outright misogyny to thoughtful analysis of the act as a sex crime. Apparently Spirit Airlines, officially the most hated airline in America, felt left out. Someone on their digital marketing team put two and two together that the company's already existing promotion, the "Bare Fare," could gain some mileage.