They should have used colored contacts! I mean for seven years he was told he had his mothers eyes but when we see Lily in the final book they're different.And his eyes are supposed to be green,they never said he had his mother's GREEN eyes in the movie.
Highlights are bright and contours are dark. Use bronzer or darker eyeshadows (in the crease) to create depth or contour, and use illuminators, highlighting pencils, etc. to brighten up the face for the highlight areas. It will make a huge difference!