There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
I like how this logo captures the different icons found in design. The pen tool for illustrator and the bulb to represent the new and exciting ideas. It is a cool and quirky way to convey the ideas. Also the blue represents loyalty and white purity