"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.
Had enough bad news? Advertising Agency: Winsper, Boston, USA Creative Director: Steve Bautista Art Directors: Brian Fandetti, Mitch Lunsford Copywriters: Steve Bautista, Chris Lee Photographer: Ed James Retouching: Act Two Um/Stuart Callow Publishe
Agency Mother New York did a excellent job with this campaign for BikeNYC, the portal for all things bicycling in New York City. The campaign is launched in order to stay ahead of the debate on the upcoming bike share program (Citi Bike) in New York City.